“DuckDuckGo bills itself as “the search engine that doesn’t track you”. After the revelations in the US National Security Agency files, that sounds tempting. Named after the playground game duck duck goose, the site is not just banking on the support of people paranoid about GCHQ and the NSA. Its founder, Gabriel Weinberg, argues that privacy makes the web search better, not worse. Since it doesn’t store your previous searches, it does not and cannot present personalized search results. That frees users from the filter bubble – the fear that, as search results are increasingly personalized, they are less likely to be presented with information that challenges their existing ideas.”
Everyone these days should be mindful about where there personal information is being collected and used. It’s not about having things to hide but the right to freedom and privacy. DuckDuckGo claims that they don’t monitor your searches on their search engine. Every time you type something into google its pretty much being stored under your gmail account so keep that in mind.